Model Kramp GmbH, Hanau, Germany, founded in 1832, is one of the oldest players in the global beauty care packaging industry. Since 2000, Model Kramp is part of the Swiss Model Group.

The Model Group is present at 15 production facilities throughout Europe and employs more than 4,300 people. It is 100% owned by the Model family, managed in the 4th generation by Elisabeth and Daniel Model.

The company headquarters are located in Weinfelden (CH). All locations are geared towards an efficient flow of business processes, with a high degree of personal responsibility. The Model Group recorded consolidated Group revenue of CHF 991 million in 2018. Model Group produced approximately 1.4 billion m2 of corrugated board packaging units and corrugated board sheets, 400,000 tons of corrugated board and over 21,000 tons of cardboard packaging. CHF 54 million were invested in measures to improve quality and productivity.

Model Kramp GmbH in Hanau, Germany

Model Kramp GmbH in Hanau is equipped with state-of-the-art printing and finishing technologies and is one of Europe’s most modern production plants for beauty care packaging.

With the new building’s production start in 2010 in the ‘Amerikafeld’ industrial estate in Hanau, Germany, Model Kramp GmbH is setting high standards in terms of energy balance, climate protection and working environment. The new facility is air-conditioned exclusively by stored machine heat and a technically advanced cooling system. Fossil energy sources can be completely dispensed. The focus is always on the ongoing optimization and acceleration of processes from customer to customer. The management structure, which places the team in the foreground, allows even highly complex customer projects to be implemented quickly and successfully.

The company says their vision is: ‘Model, No. 1 for your product.’ Model Kramp achieved Ecovadis Silver status, with the target to reach Gold. Sustainability and CSR is part of their DNA and daily responsibility. They run an integrated management system with several standards: Model Lean System—Model TOP, DIN ISO 9001 (Quality Management System); DIN ISO 14001 (Environmental Management System); DIN ISO 45001 (Occupational Health and Safety Management System); DIN ISO 12647-2 (Process standard Offset), G7 (Greybalance standard Offset); DIN ISO 50001 (Energy Management System); and FSC (Forest Stewardship Council).

A Beautiful Example

Pure white and deep blue characterize Model Kramp’s packaging for the new men’s fragrance ‘Alien Man’ by MUGLER. Just as the flacon with its geometric lines relies on the clear power of the monolith, the packaging design also embraces geometric rigor and complementary contrasts.

The partial gloss finish for the word mark ‘Alien’ and the matte white background support the visual appeal. Filigree embossing with hot foil emphasize the value. The material used for the extravagant packaging is Astropack 350 g/m2. The printing on the inside was done in 1 color, the outside was printed in 6 colors and then elaborately finished: stamping foil print silver, debossing, embossing, pistoled edges and coding.

Model and Arkay: World Packaging Coalition

Model and Arkay are partners in the WPC World Packaging Coalition. Manifesting a state-of-the-art modality, these two formidable family businesses are allied in their ongoing pursuit of excellence.

Energized by their unique histories, innovation, and cutting-edge equipment, Arkay and Model provide unparalleled service to their customers. Together they developed unique solutions for their global partners with high-quality standard service levels, reduction of carbon footprint, one point of contact and fast service on site. Several customers with a high number of projects use the service successfully.